12 Top Tips
On winning a Creative Bath Award
1. Take time on your Nomination
Please don’t sell yourself short by leaving it to the last day. There will have been ample time between the Nominations opening and the closing date to marshal your most effective case.
Use that lead-in time to gather your thoughts and position your success persuasively.
What truly marks out the year for you? What have you done or achieved that is so much better than you’d expected, or had done last year, or is better than your competitors?
2. Give measures of success
Saying “We’ve had a great year” really isn’t enough. The Judges will want to know more precisely what has been great. For example, are sales up? Have you created something cool, distinctive? Have you won commissions, clients, sector awards or taken on more people? Or entered a new area, given an amazing performance, promoted an event, launched a new product or opened up another outlet? Or increased marketing successfully?
Anything which makes it clear that your success is based on something tangible.
3. Awards are open to all Creative Bath members
The Awards can be won by any creative, cultural or tech organisation or individual who is a registered member of Creative Bath. (It’s free, btw.) If you're not a member you can register quickly and easily, for free! Visit our directory .
If you’re in the Bath area and have had a strong performance in one of our categories, then you can win.
Please note: for the New Business category, companies need to have begun no earlier than September 1st 2016. Please give your starting date.
4. Make sure you qualify
Winners need to be a Creative Bath member and based in the Bath area. There’s not a precise geographical definition (no tape measures here!). But if you’re close enough and much of your business is here, then you’ll be in. If in doubt – ask us!
You can enter any category into which you fit. So for example you might enter both New Business and Marketing Campaign. Or Innovation and App. You decide: it’s free for members!
5. Supply case studies
Demonstrate your creativity by detailing your great work – the more visual or specific to your medium, the better. What did you seek to achieve and how well did you do..? Explain!
6. Make sure your website is in order
The Judges will look carefully at your Nomination, of course. But we encourage them to look at your websites too. So make sure yours is in good shape. For example, if your last entry in “News” was in 4 months ago, then that doesn’t suggest you’re particularly active in marketing yourself.
Similarly, broken links or typos or fuzzy pics or anything which you know isn’t good enough will undermine your pitch.
Polish it up! There’s time.
7. Be creative!
These Awards are all about creativity so be creative with your nomination and make sure it stands out from the crowd.
8. Testimonials: gather them from peers and clients
It’s one thing for you to say you’re great. But it’s often more persuasive if others say it too. Give examples. The more specific the better. And please make sure all testimonials are form April 2017-March 2018.
9. Put yourself in the shoes of the Judges
The Awards are decided by our independent Judges. They’ll look at your Nomination and visit your website.
And then they – and they alone – will decide.
The Judges will be faced with a number of Finalists in each category. Imagine what it’d be like wading through a big pack of info! Make it easy for them. Write clearly with key points.
Try to create some empathy with those judging you. Emotion is fine. If it really would mean the world to you to win this Award – steady! – then say so.
10. Use Twitter to build support for your bid
If you know you’ll be entering for the Awards, then stick it out there on Twitter, making sure you tag @CreativeBath #CreativeBathAwards. You’re likely to gain some comments you can use in your Nomination. But please do not lobby the Judges, either on twitter or elsewhere: it’ll be counter-productive.
11. Enjoy the Nomination process!
This is one of the very few opportunities in professional life to tell people about just how and why you or your organisation is exceptional. We all work so hard, all believe so hard in what we do. So enjoy the chance to assemble your arguments and to say EXACTLY why you are great!
12. Sign up to the Creative Bath newsletter
For all the latest news and information about the Awards, be the first to know by signing up to the Creative Bath newsletter at www.creativebath.org.